RayLab Web Services LLC

Web Design, Graphic Design, Digital Marketing, SEO, & Schema Data

Archives: Portfolio

  • Ava’s Waste Removal

    Ava’s Waste Removal

    Ongoing maintenance and content updates for a family-owned waste removal company serving Bloomington and Monroe County, Indiana. Unlike CMS-based projects, all changes were made by editing files directly in cPanel File Manager using raw HTML, CSS, JavaScript, and PHP, requiring a working knowledge of the site’s underlying code structure.

    What I did:

    • Added aggregateRating schema markup to the Reviews page to improve Google search visibility
    • Reformatted and styled customer reviews for improved readability and added a direct Facebook reviews link
    • Removed the “Write A Review” page sitewide and implemented a proper .htaccess redirect to preserve SEO authority
    • Separated the Best of B-Town graphic from the main logo in the header and applied the change across the entire site
    • Updated footer contact information including a corrected mailing address
    • Fixed a data entry error on the Dumpster page and corrected dates on the Recycling page

    Live site: avaswasteremoval.com

  • BGW Construction LLC

    BGW Construction LLC

    Site-wide layout redesign, project portfolio pages, service area expansion, and ongoing content updates for a residential construction company serving the greater Indianapolis area.

    What I did:

    • Rolled out an approved layout across all remodeling and service pages for visual consistency
    • Created and published project portfolio posts with before and after photos and video
    • Built dedicated service area pages for Avon, Brownsburg, Zionsville, and other locations
    • Wrote and optimized blog posts targeting seasonal and service-specific search terms
    • Updated the About Us page, team photos, and organized Google reviews by service type
    • Replaced team photos sitewide and fixed overall content layout for better readability

    Live site: bgwconstructionllc.com

  • Dr. Labban Women’s Health

    Dr. Labban Women’s Health

    Full SEO overhaul, schema markup rollout, and patient education content for an OB/GYN practice in Bloomington, Indiana.

    What I did:

    • Audited and rewrote meta titles and descriptions across 35+ pages
    • Implemented schema markup across Home, About, Services, FAQs, and Office Procedures pages
    • Wrote and published patient education pages for Pelvic Organ Prolapse (POP) and Stress Urinary Incontinence (SUI), including FAQs and visual aids
    • Managed the practice’s Google Business Profile and local SEO presence
    • Updated Apple Business Connect listing for accurate cross-platform representation

    Live site: drlabbanwomendoc.com

  • Economy Fireplace

    Economy Fireplace

    End-to-end digital presence work for a local fireplace retailer and installer serving Bloomington, Indiana since 1987. Work spanned branding, website development, structured data, and a full Google Business Profile build-out.

    What I did:

    • Vectorized and implemented a new logo and favicon across the site
    • Added schema markup to all pages for improved search engine indexing
    • Built out the Google Business Profile with products, services, and a business tagline
    • Standardized brand logos and manufacturer links across the site
    • Created a Reviews page and improved mobile responsiveness sitewide
    • Added products and services to the Google Business account for local product visibility
    • Built new service pages to expand the site’s offerings and improve SEO performance
    • Created a Privacy Policy page for compliance and transparency

    Live site: economyfireplace.com

  • Figg Appraisal Group

    Figg Appraisal Group

    Full website build from scratch for a real estate appraisal firm serving south-central Indiana since 1985. Responsibilities covered the full scope of the project, from branding and visual design through development, content, and SEO.

    What I did:

    • Designed and created the website logo and favicon
    • Built all website pages using HTML and CSS, including the header and footer components
    • Planned page content structure and layout for the full site
    • Created and populated a FAQ page organized by topic with a jump-to navigation sidebar
    • Fixed broken links across all pages to ensure clean navigation
    • Added sitewide metadata to support search engine visibility and page discoverability

    Live site: figgappraisal.com

  • Workmans Corp

    Workmans Corp

    Ongoing web development and content work for a home renovation contractor serving central Indiana. The primary focus was migrating and redesigning the site, applying a consistent visual design across all service pages, and building out technical SEO and functionality from the ground up.

    What I did:

    • Applied CSS design to all migrated Plumbing and Septic service pages, matching the established layout system
    • Fixed header images, text overlays, and layout issues across all pages using CSS shadow overlays
    • Built a functional contact form with fields for availability, work history, references, and other key details
    • Added schema markup and metadata across all pages for improved SEO
    • Updated the About page with new content, header image, and dropdown menu styling
    • Created and published a new Advanced Leak Detection and Sewer Line Inspection service page
    • Updated the Basement Remodeling slider with before and after images
    • Wrote and published a blog post for the Cars and Coffee event with drone video footage

    Live site: workmanscorp.com