Economy Fireplace

Display of freestanding wood and pellet stoves inside the Economy Fireplace showroom in Bloomington, Indiana.

End-to-end digital presence work for a local fireplace retailer and installer serving Bloomington, Indiana since 1987. Work spanned branding, website development, structured data, and a full Google Business Profile build-out.

What I did:

  • Vectorized and implemented a new logo and favicon across the site
  • Added schema markup to all pages for improved search engine indexing
  • Built out the Google Business Profile with products, services, and a business tagline
  • Standardized brand logos and manufacturer links across the site
  • Created a Reviews page and improved mobile responsiveness sitewide
  • Added products and services to the Google Business account for local product visibility
  • Built new service pages to expand the site’s offerings and improve SEO performance
  • Created a Privacy Policy page for compliance and transparency

Live site: economyfireplace.com