RayLab Web Services LLC

Web Design, Graphic Design, Digital Marketing, SEO, & Schema Data

Industry: Home Services & Trades

  • Economy Fireplace

    Economy Fireplace

    End-to-end digital presence work for a local fireplace retailer and installer serving Bloomington, Indiana since 1987. Work spanned branding, website development, structured data, and a full Google Business Profile build-out.

    What I did:

    • Vectorized and implemented a new logo and favicon across the site
    • Added schema markup to all pages for improved search engine indexing
    • Built out the Google Business Profile with products, services, and a business tagline
    • Standardized brand logos and manufacturer links across the site
    • Created a Reviews page and improved mobile responsiveness sitewide
    • Added products and services to the Google Business account for local product visibility
    • Built new service pages to expand the site’s offerings and improve SEO performance
    • Created a Privacy Policy page for compliance and transparency

    Live site: economyfireplace.com

  • Workmans Corp

    Workmans Corp

    Ongoing web development and content work for a home renovation contractor serving central Indiana. The primary focus was migrating and redesigning the site, applying a consistent visual design across all service pages, and building out technical SEO and functionality from the ground up.

    What I did:

    • Applied CSS design to all migrated Plumbing and Septic service pages, matching the established layout system
    • Fixed header images, text overlays, and layout issues across all pages using CSS shadow overlays
    • Built a functional contact form with fields for availability, work history, references, and other key details
    • Added schema markup and metadata across all pages for improved SEO
    • Updated the About page with new content, header image, and dropdown menu styling
    • Created and published a new Advanced Leak Detection and Sewer Line Inspection service page
    • Updated the Basement Remodeling slider with before and after images
    • Wrote and published a blog post for the Cars and Coffee event with drone video footage

    Live site: workmanscorp.com